Get Your Brand Noticed
Posted: 3/10/2016 at 8:25 AM
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Get Your Brand Noticed with Trendy Promotional Products
What do Nike, Apple, and Walmart all have in common? They have a well-established brand identity. In today’s highly competitive market, your organization needs a way to differentiate itself from the competition.
Branded products have become the norm. In fact, clients and customers have almost come to expect them. This is certainly not a bad thing and can be one of your most significant forms of advertising. To be effective, your customers should be excited about them, actually using them, and talking about them. To ensure you get the most from investing in promotional items, buy products that are both relevant and useful.
If you want to know what is currently trending, based on the top giveaways by businesses at the most recent round of national trade shows, take a look at some of these leading promotional products:
Pens are fabulous, but a clock is so much more fun! And it’s easier to keep track of. Bright colored desk sets are also a hit.
Selfie Sticks! Yes, Disney World may have banned them, but the rest of the world is going bonkers over them. Put your logo on these and give them to your customers. They are sure to get attention!
Health and Wellness – Everyone is talking about them and using them. Aloe based products, such as lip balm, sunscreen, and lotions are in high demand. Health and wellness products in general are a huge trend in promotional items right now. How about a FitBit tracker band?
Tech sets – Who doesn’t need something like this? If you don’t want to go with the full set, creative phone chargers are also a hit.
Promotional bags – Huge marketing potential if your customer uses these bags for grocery shopping or carrying items around.
Once you’ve picked the type of products, make sure you’re still reflecting your company’s desired image. Because a promotional item is more than just a logo on a water bottle, it’s how people perceive your company.
Establish brand standards. Make sure your stationery and promotional products are consistent. For example, establish standard corporate colors to be used in all of your materials.
Make your company stand out in the crowd by distributing promotional materials and stationery that your customers will enjoy using daily. Contact us for more information on how we can help you strengthen your brand.